Title Synopsis: What if ‘almost’ could be your organization’s secret weapon for success?
This is not your typical crisis-management book. It's an invitation to embrace disruption, tackle complexity, and move beyond good intentions toward real, measurable impact.
With her signature candor, humor, and no-nonsense style, Pettitt lays out a clear, practical framework for organizations to Prepare, Recognize, and Respond to challenges that can weaken or destroy them if ignored.
If you’re ready to do something to address the toughest problems facing your organizational culture, ‘almost’ is about to become a very powerful step toward lasting change. Almost Doing Good will inspire you to take action, even when the path forward isn’t clear, and give you reasons to keep going with more than 20 real-world case studies from clients who made good intentions worse—from ERGs to lunchtime yoga to Black Lives Matter non-demonstrations to breastfeeding stations—with reframes to help you make good intentions better. And it’s all from a crisis management expert who has spent more than 20 years helping more than 1400 organizations and half a million people “do the best they can with what they have some of the time.”
Almost Doing Good is an essential guide for leaders, HR professionals, and anyone passionate about building a workplace culture that doesn’t shy away from challenges, who understands that company culture and public perception can make or break organizations, and who is ready to embrace almost in the neverending quest to improve.
Author Bio: Jessica Pettitt, MBA, MEd, CSP, understands what it takes for large corporations and associations to implement policy changes and how much is at stake. But she also knows that the greater risk is in doing nothing, in not trying, in not aiming for better. Nearly 20 years of helping clients value the perspectives of all of their people has shown her that a more inclusive culture creates a more creative, innovative, collaborative, profitable, and impactful organization. The trick is to start trying and to know that you and your teams are Good Enough Now to do “the best you can with what you’ve got some of the time,” no matter the topic, challenge, or crisis.
jess@goodenoughnow.com 917-543-0966 cell
Author: Jessica Pettitt
Narrator: Tiffany Morgan
Publisher: Jessica Pettitt
Copyright: 2025 Jessica Pettitt
Audiobook Release Date: 01/20/2025
Original Book Release Date: October 8, 2024
Running Time: 07:07:47
Audiobook ISBN: 9780985346454
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Want a more diverse, equitable, inclusive organization? This is the book for you
Almost Doing Good is a powerful book for organizations and leaders who understand the importance of DEI and also get that there is no blueprint that can be followed to creating a diverse, equitable, and inclusive organization. As Pettitt explains in the book, different organizations have different needs, and this book will help you figure out what those are. While this may sound intimidating (who doesn’t love a blueprint), Pettitt does a great job of simplifying the process and infusing humor to make it easy to read. It’s full of useful tools and breakdowns, like the 6 Elements of Cultural Change Framework and a guide on how to properly apologize. Because mistakes will likely happen on your road to a more inclusive environment, but with Pettitt’s help that doesn’t have to be such a scary thing.
