In 2020, sales of audiobooks in the United States totaled 1.3 billion dollars, representing an increase from 2018. This indicates that there is an increasing demand for audio content, and audio tours are no exception. There are several reasons why now is a good time to invest in audio tours recording, which you can learn more about below.
Why Create an Audio Tour?
First, technological advancements have made it easier and cheaper to produce high-quality audio content. In addition, people are increasingly using their smartphones to access information. So one can easily access audio tours through mobile apps. Moreover, the tourism industry is booming, and there is a growing demand for audio tours as a way to learn about new destinations.
How Do Audio Tours Benefit Visitors?
Audio tours can provide tourists with an immersive experience that allows them to learn about a destination's history, culture, and attractions. They can also provide practical information such as opening hours, ticket availability, and local weather conditions.
What You Need to Know Before Recording an Audio Tour
Given the growing demand for audio tours, there are many opportunities for businesses to invest in this type of content. If you're thinking about producing an audio tour, here are a few things to keep in mind:
- Determine your target audience: Who is your tour for? Is it for tourists, locals, or people who live in the area?
- Identify your goals: What are you trying to accomplish? Are you looking to build brand awareness, inform people about the company's services, or generate leads for future sales?
- Decide how you will distribute your tour: Will it be available on a mobile app? On the website? Via an RSS feed?
- Determine the production process: How will you record your tour? Who will do it? What equipment will you use? Will you hire a professional voice-over agency, or use in-house staff?
- Decide on a distribution date: When should your audio tours be available to the public so they are most effective?
- Finalize your tour content: What will the tour include? How long will it be? Will it be narrated or feature sound effects?
By following these guidelines, you can create an effective audio tour that engages your target audience and helps you achieve your business goals. Investing in audio tours recording is a great way to reach new audiences and drive sales.