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How Audiobook Listenership Is Growing

How Audiobook Listenership Is Growing

Feb 17th 2022

Audiobooks are gaining in popularity. Their sales have increased by 16% in the United States, and they have generated more than $1.2 billion in revenue. There are several reasons why people's appetite for audiobooks keeps increasing. Read on to find out more.

The Role of the Publishing Industry

At the moment, the major publishers are investing millions of dollars in establishing audiobook recording studios. Apart from that, they are also hiring voiceover narrators to increase production. This has led to an increase in the number of audiobooks on the market. For instance, about 60,303 new titles were produced in 2019. The increased availability of these books is contributing to people's increased demand and therefore increased audiobook distribution.

Availability of Free Content

In order to spark people's interest in audiobooks and ensure that people stay glued to listening, major book retailers are giving away free content. This means that people who would otherwise never have tried audiobooks are getting the chance to try them out without parting with their money. This is getting even more individuals to turn to digital audiobooks.


Another reason why people are becoming interested in audiobooks is the increasing localization option. This means audiobooks are being translated into several languages. A lot of listeners can, therefore, get audiobooks that are in their language.

Good for Mental Health

Studies show that people who listen to audiobooks are significantly more relaxed than those who don't. In fact, a lot of people admit that they listen to audiobooks when they want some time for themselves. This is one of the reasons why audiobook distribution has increased.

Easy to Squeeze Into Daily Life

There might not be a lot of differences between audiobooks and physical copies. However, it is quite easy for people to squeeze audiobooks into their daily lives. For instance, you can easily listen to an audiobook while you are doing chores, at work, or running errands. This helps people finish their books a lot faster. That way, one can easily pick up another book to continue listening.

These are some of the reasons why audiobook distribution has increased. Audiobooks are easy to read, and one can multitask while listening to a book. They are also becoming more accessible to the public in general. Get in touch with us today to learn more about audiobook publishing.

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